Ever since its launch on September 5 last year, Reliance Jio has evolved
into a pool of over 72 million subscribers in four months. The launch
offer, which read cheap data services and free calls, will now be
extended till 30 June 2017, prior to its previous announcement of March
31.
The six-month trial, which was supposedly scheduled to flag off this
year, will be now extended with a new tariff plan. The record-breaking
response to Reliance Jio which attracted over five crore subscribers in
just over 80 days will be the fuel to keep the 4G VoLTE cellular
operator plan alive, which might, in turn, lead to over 7.2 crore users
in a little over four months.
The Mukesh Ambani-owned operator will now be charging Rs 100 for data, whereas the voice calls will remain free. Ever since the announcement, the major telcos have slashed their rates in response to the Jio’s offers. The Indian telecom industry and the ruling competitors like Bharti Airtel, Idea Cellular, and Vodafone India are hypothetical and mostly endangered by the affordable services offered by the new entrants. This mass adoption of Jio has forced the other telcos to aggressively join the race.
Also read : [Updated] Jio to extend welcome offer till March 2017
While announcing the December quarter earnings of the parent RIL, Rel Jio Strategy and Planning Head Anshuman Thakur had told PTI reporters,
Also read : Jio to pull plug sooner than expected
RIL chairman Mukesh Ambani had set a 100-million customer target in the shortest possible time while announcing the launch early September last year. Anshuman said the point of interconnect has improved drastically but is still 15 percent in some areas. He noted that the figure is three times more than the ideal five percent of call drops.
Though Jio is internally battling the risks of losing its customers, finding a midway between the current, free and nominal charges to the post June charges will be a challenge. Finding a suitable price point which will reflect the market rates and will remain profitable, will remain a mystery for now.
Also read : Reliance Jio crosses 72.4M customers in 3 months
Recently, Reliance Industries invested Rs 30,000 crore to expand its network, taking the total capital invested in Jio to a whopping Rs. 2,01,000 crore.
The Mukesh Ambani-owned operator will now be charging Rs 100 for data, whereas the voice calls will remain free. Ever since the announcement, the major telcos have slashed their rates in response to the Jio’s offers. The Indian telecom industry and the ruling competitors like Bharti Airtel, Idea Cellular, and Vodafone India are hypothetical and mostly endangered by the affordable services offered by the new entrants. This mass adoption of Jio has forced the other telcos to aggressively join the race.
Also read : [Updated] Jio to extend welcome offer till March 2017
While announcing the December quarter earnings of the parent RIL, Rel Jio Strategy and Planning Head Anshuman Thakur had told PTI reporters,
By December 31, we had crossed 72.4 million customers and we have lakhs of new customers daily
Also read : Jio to pull plug sooner than expected
RIL chairman Mukesh Ambani had set a 100-million customer target in the shortest possible time while announcing the launch early September last year. Anshuman said the point of interconnect has improved drastically but is still 15 percent in some areas. He noted that the figure is three times more than the ideal five percent of call drops.
Though Jio is internally battling the risks of losing its customers, finding a midway between the current, free and nominal charges to the post June charges will be a challenge. Finding a suitable price point which will reflect the market rates and will remain profitable, will remain a mystery for now.
Also read : Reliance Jio crosses 72.4M customers in 3 months
Recently, Reliance Industries invested Rs 30,000 crore to expand its network, taking the total capital invested in Jio to a whopping Rs. 2,01,000 crore.
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